01 / Soulkraft
Identity with a point of view
The mark and typographic logic are followed by selected work-in-progress explorations that extend the system without presenting unfinished thinking as final production.

Marks made to build systems
A compact selection showing that the studio builds the visual foundation first, then extends it into applications and digital communication.
The mark and typographic logic are followed by selected work-in-progress explorations that extend the system without presenting unfinished thinking as final production.
Additional identities appear only where they demonstrate a meaningful shift in tone, structure or application.